Bill Graw, Owner/Operator

El Gringo is a family-oriented Mexican restaurant, first opened in 1986 in Hermosa Beach. Owner/operator Bill Graw has since opened two additional locations and more recently launched a Taco Cart catering company called Gringo Urban Assault Catering (aka G.U.A.C. Taco).

2620 Hermosa Avenue in Hermosa Beach | 310-376-1381 | elgringo.com / guactaco.com
921 N. Sepulveda Boulevard in Manhattan Beach |310-372-6080
821 Torrance Boulevard in Redondo Beach | 310-316-8032

El Gringo is a family-oriented Mexican restaurant, first opened in 1986 in Hermosa Beach. Owner/operator Bill Graw has since opened two additional locations and more recently launched a Taco Cart catering company called Gringo Urban Assault Catering (aka G.U.A.C. Taco). “For 25 years, our customers have been enjoying our food in our restaurant,” says Bill. “The recession forced us to change our mold. Two taco trucks and six taco carts later, GUAC Taco is bringing the El Gringo experience directly to our customers.” Bill was raised in Manhattan Beach by his mother. He started working in the restaurant business at age 15, and although he received a master’s degree in psychology, he passed on his PhD to pursue a career as a restaurant owner.

Best Part

“The customers! If a party is only as good as the guest list, a restaurant is only as great as its customers. 95% of our customers are
local residents, and I like people who live in the South Bay. It’s easy to go to work.”

Defining Moment

“A friend and boss, restaurateur Kevin Barry, offered me a management position at Sangria in Hermosa. Soon after, I teamed up with my mentor, John Altamura, to open Zeppy’s Pizza on lower Pier Ave. Both of them offered a unique insight into being a business owner.  Without their influence, I probably would be a psychologist today.”

The Reward

“Being an employer. When asked what I do for a living, I normally respond with `I am in the restaurant business with a staff of 65 employees; for the majority of them, it’s their first job.’”

One Word

“Community. El Gringo is a living, breathing part of the South Bay. Aside from the restaurants and catering, if there is an event, chances are that El Gringo is involved. From school functions, raising money for charities, beach cleanups with the Surfrider Foundation, sponsoring athletic teams, to employing the local youth, El Gringo is an integral part of this great community.”

Slogan

“There’s always El Gringo. As in: `Honey, where do you want to eat tonight?’`Well … there’s always El Gringo!’”

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