Duo by Design
New retail space Hermosa Design brings style and substance to Cypress Avenue.
Our belief is that the home is an extension of oneself, so what we surround ourselves with has to make sense,” shares Farnaz Reneker, who along with husband Steve recently opened shelter store Hermosa Design in the booming Cypress neighborhood. “Whether people are aware of it or not, they are always impacted by their environments, and the home is a special one for either retreating or connecting with family and friends. And good design heightens these experiences.”
The couple moved to Hermosa back in 2006 and debuted this recent endeavor on the heel of some other major design achievements. Farnaz trained as an architect and worked for various architectural firms in D.C. and Los Angeles before opening Studio Argente Architecture + Design in 2007, focusing on high-end interior architecture projects.
Steve, who first opened Reneker Electric in 2004 as a licensed electrical contractor and general contractor, expanded his services to include general contracting services under Studio Argente Construction in 2009. Together, the enterprising duo have designed and built various commercial and residential projects all over the Los Angeles area, including a LEED Silver-certified business located in El Segundo’s Smoky Hollow district.
After living and raising kids in Hermosa for nearly a decade, they decided it was time to bring their own brand of functional modernism to the Beach Cities with an all-encompassing design shop and studio. “We see it as a great way to share our knowledge of the amazing products we carry and the stories behind their inspiration and manufacturing,” says Farnaz.
Raised by first-generation Finnish and Dutch parents, Steve grew up surrounded by the Scandinavian culture and aesthetic. Farnaz has family in Sweden and shares Steve’s affection for the purity and functionalism of Scandinavian design. “I admire their use of details and colors and, as a beach resident, value its connection to space-saving, functional products and high-quality materials.”
In addition to selling products, the handsome and flexible space offers local artists and craftsmen an opportunity showcase their creativity and body of work with locals. “One of our business goals is to raise money to put back into the art and music programs that the city schools currently could develop further,” notes Farnaz. “We believe the arts are such an integral part of children’s intellectual and emotional development.”
The majority of brands carried at Hermosa Design are European and American, with a handful made right here in Los Angeles. One the couple’s favorite vendors is Loll, an American company that designs and manufactures beach-style, outdoor furniture made in the USA.
“The pieces come in various styles, sizes and colors, and they are 100% green,” says Steve. “We are big into indoor-outdoor living that Southern California residents are fortunate enough to enjoy year-round.”
618 Cypress Ave., Hermosa Beach | 310-374-4300 | hermosa-design.com