Getting Cheeky

A South Bay-launched tableware company looks to make meals matter.

“Why are paper plates so plain? Why don’t they serve a higher purpose?”

Those questions circled through the head of local entrepreneur P.J. Brice as he strolled through the aisles of Target on a party errand. With the help of business partners, P.J. knew he could make paper plates more colorful and exciting but also create something with real positive impact.

 “One in 7 people in America faces hunger,” shares P.J. “That’s 48 million Americans who do not have dependable access to food.”

Believing that everyone has the right to a healthy and nutritious meal, he and his partners launched Cheeky—a modern tableware company that gives meals to those in need in the U.S. through a partnership with Feeding America. So far they have donated nearly 8 million meals since launching in 2014.

First focusing solely on paper products, the business has expanded the line to include its first porcelain collection, including The Porter featured here. All three new porcelain platters can be found, appropriately, at