James Hartzberg, General Manager

“When a person owns a Subaru, they become part of a culture that is spirited, active and environmentally conscious.”

2775 PCH in Hermosa Beach  |  310-896-2100  |  subarupacific.com

James Hartzberg believes that anyone involved in fitness and outdoor activities should drive a Subaru. As general manager of Subaru Pacific, he finds that the typical Subaru owner “shows up to our dealership with a rack on their vehicle for kayaks, surfboards, bikes or snowboards, and a couple of dogs jump out of the back.” James has worked with the LAcarGUY family of dealers since 1997. His dealership offers sales, service and parts for all Subaru makes and models. They have a fleet of loaner vehicles for their Subaru friends, and every Subaru owner always receives a car wash and vacuum for as long as they own their vehicle. “I have found that Subaru owners are internally driven, looking for a sense of purpose in life and really looking to live life to the fullest,” James says.

What’s most rewarding about your work?

“I consider the brand Subaru to be an extension of who I am as an individual. When a person owns a Subaru, they become part of a culture that is spirited, active and environmentally conscious.”       

How do you maintain your own health and fitness?  

“I have been participating in triathlons for the last five years. Each season, I do about 10 different triathlons, duathlons, bike races and runs. I compete on every level at every distance—from sprint distance races to Ironman distances. When I am not at work, I am biking, swimming, running, surfing and/or backpacking.”

How do you give back to your community?

“Subaru of America and Subaru Pacific are strong supporters of the environment. Subaru Pacific recently partnered with Leadership Manhattan Beach Class of 2012 and sponsored the sustainable garden in downtown Manhattan Beach. We also work closely with Heal the Bay. I am a minister at the Creative Arts Center for Spiritual Living. I have been volunteering with teens for the last 12 years, facilitating workshops and summer seminars all over the country. We helped found the Malawi School Project in Africa. Over the last five years, we have raised funds, traveled to Malawi Africa and helped construct nearly 20 schools. I also enjoy volunteering at pet rescue and adoption events, which we sponsor and hold monthly here at Subaru Pacific.”

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