It all started four generations ago. Samuel Safir was an experienced real estate developer in Wisconsin. He had such a foothold on the local market that some of Milwaukee’s streets are named for his children. Little did he know his great-granddaughter Jenny Morant would follow in his footsteps decades later on the West Coast.
Jenny grew up in Santa Monica, where her parents owned and self-managed many boutique apartment buildings. She was basically immersed in the real estate industry from the day she was born. They custom-built the home where Jenny grew up just north of the Santa Monica Pier, and it was considered architecturally significant—featured in the June 1991 issue of L.A. Style magazine.
Jenny attended the University of Colorado at Boulder, graduating with a bachelor’s degree in psychology. While there she met Tyler Morant—the man who would eventually become her husband.
She moved to New York City in 2006 to attend the Fashion Institute of Technology, where she earned a degree in fashion merchandising management. However, she realized the fashion industry wasn’t a fit, so she followed her heart back to Boulder, where Tyler was still living.
Going Back to Cali
Jenny started managing her family’s 20-unit apartment building in nearby Fort Collins. The part of the job she enjoyed most was facilitating showings with prospective tenants. Soon she realized she wanted to focus more on real estate, and she was ready to leave the cold of Colorado. Tyler was also ready for a change from his career in competitive professional skiing, so the two relocated to the South Bay in 2009.
“I bought our first home in Manhattan Beach without Tyler ever even stepping foot in the South Bay!” Jenny shares. “It turned out to be the biggest adventure of my life because it eventually set in motion everything we have now, which is truly a life I feel so blessed and grateful to be living.”
Since then the couple married and became parents of two daughters. They love the idyllic, family-friendly, small-surf-town vibes of Manhattan Beach—as well as the convenience of being just a 30-minute drive to Los Angeles and the hustle and bustle of the big city.
“Living in Manhattan Beach is unlike anything I experienced growing up in Santa Monica or living in Boulder, Barcelona and New York City,” Jenny says. “It did not take long for Tyler and me to agree that this was the place we wanted to stay forever and would be the perfect place to raise children.”
A Lifelong Passion
Jenny got her real estate license, joined Compass and started the Jenny Morant Group, where Tyler is vice president. He uses his previous experience as an attorney to ensure winning deals for clients and help address and limit risks in the transactions. Jenny relies on her expertise as an investor, her in-depth knowledge of the local market and her training in psychology to help clients find the perfect properties, get their offers accepted and close on time with as little stress as possible.
“Jenny helped us sell our first home,” a seller she recently represented shared. “She knows the market well and is great about breaking it down for you so you understand it. She is so thorough, smart and professional. We can’t wait to work with her again!”
“Residential real estate is my true passion because I love the personal side of the industry, making connections and working with people through some of the most important moments in their lives,” Jenny shares. “I know this sounds cliché, but helping people buy and sell their homes is a privilege because everyone’s home is a large part of their entire life story, as it was for me.”
To become a successful residential Realtor, it’s essential that you make yourself available to clients because inventory and deals move fast. Jenny’s team prides themselves on that availability, yet Jenny and Tyler feel it’s also critically important to spend as much quality time as they can with their kids. So they emphasize a reasonable work-life balance—and encourage their team members to do the same.
Jenny is a social butterfly who thrills at spending time with family and friends. She prioritizes her well-being by walking the hills in the Manhattan Beach Tree Section, skiing, taking Pilates classes, learning to play tennis and practicing regular meditation. She contributes to charities that help families in need find housing and food security, and participates in fundraising activities at her daughters’ Manhattan Beach schools.
Above: The Morant family, L to R: Basha, Jenny, Marnie, Sadie, Tyler, Bella | Photographed by Steve Gaffney
As busy as this active working mom is, she focuses on the guiding principle of simplicity in her work and her personal life. “Overly complex solutions often create confusion,” she points out. “By keeping things simple, you reduce confusion and thus reduce errors.”
Cutting through the emotional part of a deal, keeping everyone focused on the long-term goals and following through on her promises are Jenny’s strong suits—and why clients keep coming back.
“My business has grown almost entirely out of personal relationships and referrals,” she shares. “My clients are either already my friends, or they are becoming my friends!”