Pier Avenue South

Hermosa’s busiest thoroughfare makes a comeback after a dramatic makeover.

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  • Written by
    Darren Elms

A couple short years ago, Pier Avenue welcomed more bulldozers than convertibles during a re-beautification project that brought both applause and ire from local residents and businesses. But the dust has long settled, and a sparking new commercial corridor has emerged, stretching from PCH to Hermosa Avenue. 


On the end closest to the pier, business is booming, thanks to new venues and old favorites. On the south side of the street, Sol Baby (1) shines with adorable apparel and toys for the youngest South Bay shopper (128 Pier Avenue). 

Up a few doors you’ll find Curious … (2), one of the more unique and exciting shops on the street. Giving furniture and other home décor a new lease on life, the retro finds here are a must for design enthusiasts (128 Pier Avenue). 

If traditional beach home style is your thing, Maison Luxe (3) is your go-to, enjoying a successful relocation from downtown Manhattan Beach (138 Pier Avenue). 

In the new complex at 200 Pier Avenue, you’ll find a wide variety of retail romps, including women’s boutique Details (4), jewelry design Amaloa (5) and men’s depot The Deep Pocket Jean Company (6). Shave, shirts or cigars … they’ve got them all. 

Just beyond the corner liquor store is the little boutique that could, Gum Tree (7). Taking over the charming cottage at the top of the grade, Lori and Will Ford introduced a boutique and café duo that showcases coastal collectibles and Aussie-inspired eats (238 Pier Avenue).

Across from Gum Tree is surf icon Becker (8), another great spot for guys and the beach girls who love them (310 Pier Avenue). 

Down the way, take a needed break with a coffee from Java Man (9) (157 Pier Avenue) or a craft beer from popular watering hole Abigaile (10) (1301 Manhattan Avenue). 

On the opposite corner, Bath Bar (11) promises to supply any product you might need for a relaxing moment in the tub (205 Pier Avenue).

Two of the coolest shops around are neighbors: Wicked+ (12) and No. 4. (13) A cross between a branding company and small shopping experience, the Cooleys—brothers and entrepreneurs behind Wicked+—just started putting out things they like, and a boutique was born. We love the Euro-style Linus bikes they carry (145 Pier Ave). No. 4 is a small but formidable collection of boards, art and streetwear (131 Pier Ave).






Our Picks

What caught our eye on the block.


Homemade Ice Blended Mocha 


Java Man Coffee House


Apolis Hermosa Beach Bag


Made for Bangladesh Project, which commits a portion of its proceeds to social and educational projects in the community of Saidpur.



African Glass Beads


Maison Luxe