Alison Clay-Duboff 

Alison Clay-Duboff has worked in real estate for more than 14 years. She studied at George Washington University and the American University in Paris and has lived in the U.K., St. Barts, France, Sweden and Saudi Arabia. She operates Salty Water Properties, Inc. as part of RE/MAX Estate Properties with her husband, Ken Duboff.

How have you helped clients during the COVID-19 crisis?

“A Redondo Beach client recently said, ‘Some thought we were crazy. Some thought we were brilliant. But we decided to sell and buy a home right as COVID-19 was taking off. Going with Alison as our Realtor was the best decision we made. She navigated the constantly changing rules of COVID-19 like a champ. I cannot recommend Alison enough after all she did for us during these unprecedented times.’

A Manhattan Beach client recently shared, ‘Alison is an exceptional real estate advisor with a combination of responsiveness, attention to detail, empathy and business smarts that make her stand out in her industry. Alison had our home under contract on the day of the brokers open and at our price. But more impressive was how she held the transaction together with a unique knack for defusing seller and buyer emotions and structuring (or adjusting as needed) a deal to satisfy all parties—keeping everyone at the table. Alison is best in class, and I recommend her without hesitation or reservation.’”

What is your professional advice during this unprecedented time?

“Even during the time of COVID-19, consumers can be easily led astray by technology and automation, but nothing can take the place of a dedicated Realtor. The humanity, negotiation skills, navigation through disclosures and knowledge of the local area—there is no shortcut.”

What personality traits would you suggest are most important for a brand-new real estate agent?

“The ability to listen, integrity, empathy and generosity of spirit. Also ethics, compassion and education are important for success in any field.”

What is the biggest mistake you’ve made professionally?

“Not getting into the business sooner. I have value that can be shared to better others’ lives.”

How do you combat the fear of making wrong decisions from day to day?

“I don’t allow fear to impact my decision-making. I’m guided by information and asking for help from other professionals.”