Tyler McMillan – Director, Operations; Shira Zaidorf – Executive Assistant; America Michael – Founder & Lead Agent; Stephanie Crothers – Buyers Agent America Michael and the Homes By America team are part of the Keller Williams Luxury International group. They specialize in California ocean-accessible and beachfront properties stretching throughout the South Bay. In addition, the Keller Williams preferred agent concierge network assists clients in the purchase or sale of any property anywhere in the United States or the rest of the world. America has worked in real estate for the past decade and is a Certified Negotiations Expert.
What do clients experience with the homes by america team?
“Having been born in Hawaii with the aloha spirit, I believe in connecting with my clients on an emotional level. When you work with my team and me, we take the time to understand what is important to you and your family. We ask questions, listen and get to know you while developing a strategy and marketing plan to get the best outcome and sales price. My background in marketing, eye for design, extensive network and the skills that come with being a certified negotiator all translate into getting the best result for you.
Our goal and mantra is ‘connecting your heart to a home.’ We believe that home is not simply a place where you live; it is a collection of things and people you love, wrapped up in a feeling of safety and comfort. My team members are experts at connecting you with that feeling in a location you love. If you are new to the area, my clients will all tell you that I am a connector of people, so you never know who you might meet when you work with us!”
How do you help your clients beat the competition?
“It’s a competitive market out there, and it’s easy for clients to get disheartened when they get beat out. We have a unique strategy that we’ve developed over 10 years to give our buyers the best possible chance of landing that dream home. We keep them focused and provide real-world, practical advice of what it’s going to take to land their next home.”
What do you love most about your job?
“I love my clients and being able to help them make their dreams come true. It’s such a joy to go through the process of buying and selling a home with someone and seeing how excited they are when they finally make it to the finish line and move in, or begin their path to financial freedom with investing in real estate. I’m rewarded by their achievements and take the process to heart for them.”
What housing market trends do you foresee for 2021? Are any of these due to the pandemic?
“We see demand remaining strong in 2021 as people look for homes that better suit their needs with the new stay-at-home lifestyle. We do expect more inventory to come onto the market as people who perhaps delayed a move due to the pandemic begin taking that leap in 2021.”
Do you anticipate that mortgage rates will stay low this year?
“We expect mortgage rates to remain low as the economy attempts to recover from the pandemic. There’s never been a better time to make the move into your next home.”
How has the shift to working remotely impacted the real estate industry?
“It has certainly created some challenges, and as a people-person who loves interacting with my clients, it has been a shift for me! To ensure that our clients and our team are kept safe, we have focused on leveraging technology and implementing new processes to safely deliver the exceptional client experience that we are famous for in the South Bay while remaining hands-on with clients when needed.”
What advice would you give a brand-new real estate agent?
“The real estate industry is hyper-competitive in the South Bay, and you need the knowledge, tools and personality to provide exceptional service to your clients. It helps to love interacting with all types of people—even when faced with challenges—and you have to be someone who isn’t afraid to break the mold of what people think being a real estate agent is. The best piece of advice I can give: Be authentic and be yourself.”
In what ways is the real estate industry an emotional business? How do you deal with those emotions?
“Real estate can be an absolute emotional roller coaster sometimes. It’s important to stay grounded, stay grateful and efficiently work through any issues while remaining a rock for your client. We’ve never encountered a problem we couldn’t solve for our clients. There are days where it takes its toll, but I keep myself grounded with my team and family of amazing friends.”
What is your #1 piece of advice during this unprecedented time?
“Stay humble, stay grateful, help others if you can, and ask for help if you need it.”
What was your proudest moment during the recent crisis?
“My husband and I were able to elope in the desert during the pandemic in a very private ceremony that was simply perfection.”
What are your favorite ways to unplug when you’re off work?
“Normally I love to travel and explore new places with friends and family, so with that mostly off the table, my husband and I have focused on making improvements at our house, cooking and learning new recipes, staying virtually connected with our family and friends, and dreaming of taking a honeymoon when we can travel again.”