L to R above: Executive assistant Shira Zaidorf, Realtor® America Michael, Realtor® Stephanie Crothers Realtor®
America Michael and the Homes By America team are part of the Keller Williams Luxury International group. They specialize in California luxury real estate and residential properties stretching throughout Los Angeles and the South Bay. In addition, they are a part of a Keller Williams preferred agent concierge network that assists clients in the purchase or sale of property anywhere in the world. America has worked in real estate for the past decade and is a Certified Negotiations Expert. Prior to entering the real estate industry in 2011, she worked in marketing and operated a home-organization business.
What does your team stand for?
“At Homes By America, you can expect five-star, premium customer service and creative problem-solving with expert, authentic negotiators who are determined to create the WIN for our clients.”
What’s new and exciting for Homes By America?
“We were recently ranked in the top 1.5% of all Realtors in the country by 2020 Real Trends ‘The Thousands’ rankings.”
What is the silver lining of the recent pandemic for your business?
“Given the market’s craziness and uptick, we’ve been keeping really busy helping as many people as possible buy and sell, which seems surreal in the middle of such an unprecedented time. That’s a silver lining to us—we get to continue to do what we love and help people make their dreams come true! We put our heads down and pivoted in the way business had to be done, which helped us become more adaptable and creative at doing our jobs better and with more efficiency.”
How would clients describe you?
“Personable and persistent.”
In what ways has your team’s performance exceeded expectations?
“Our team recently suffered a major loss with the passing of my husband, Tyler, this spring. He was our director of operations and handled all of our back office, trainings and systems. While this has been the hardest time for us, we’ve implemented everything he developed and continued our track record of delivering outstanding service to our clients without missing a beat! He would be proud to see that our team learned to really lean on one another. I am so proud of the team for persevering as well as honored to have such wonderful clients who stuck with us at such a trying and devastating time.”
Take a risk or play it safe?
“I’m naturally a risk-averse person and have built my business in what I consider a very safe way, but I am learning to take more calculated risks as we grow and come up with new ways to serve our clients.”
Where do you find your inspiration?
“I’m constantly in awe of the circle of women I surround myself with—both in real estate and in my social circles. These women are all so dynamic and inspire me with their hearts, intellect, talents, business acumen, drive and all they bring to the table. I am a lucky woman to be among such spectacular feminine forces!”
How do you encourage greatness in your team members?
“I’ve always led with authenticity and being 100% real. My team knows this is a nonnegotiable for our culture, and we subscribe to the ABG policy: Always Be Growing. If something doesn’t work, we go back to the drawing board and pivot. I try to be humble and human so my team always knows that not only do I have their back, I am a real person too.”
What do you love most about your work?
“I love my clients and being able to help them make their dreams come true. It’s such a joy to go through the process of buying and selling a home with someone and see how excited they are when they finally make it to the finish line and move in, or begin their path to financial freedom with investing in real estate. I’m rewarded by their achievements and take the process to heart with them.”
What is on your bucket list?
“Professionally, I want to take my team to Mexico and show them some new places and markets! Personally, I hoped to go to Africa and Greece this year for my honeymoon, but plans have shifted and I’m taking a long road trip through some national parks across Montana, Wyoming, Utah and New Mexico instead—a close second.”
What is the best part of your day?
“Waking up and starting my day with gratitude, meditation and exercise. It’s a newer habit I’ve adopted over the past year slowly and have grown to love it!”
What puts a spring in your step and keeps you feeling energized?
“When we tell clients that we got the house or closed on the house! It’s such an exciting feeling, and my team celebrates it when we deliver that news. It’s such a rewarding feeling, and we are thrilled every time for each client.”
What are you especially grateful for today?
“I am so grateful to live in a community that values people’s talents and personalities. The South Bay is truly a special community, and I am grateful to be a part of it.”