Realtor® America Michael and the Homes By America team at Keller Williams Beach Cities support buyers and sellers throughout the South Bay. America worked in marketing and operated a home-organization business before entering the real estate industry in 2011.
Tell us about a unique feature of your business.
“Real estate is a people business, and we love connecting people! We make the experience of buying and selling real estate in the South Bay simple, easy and enjoyable for our clients. We know that life is stressful enough as it is, so buying and selling your home shouldn’t be stressful.
We know the South Bay market like the back of our hand and use our extensive network to the advantage of our clients. We are excellent at thinking outside the box and putting win-win deals together through our off-market network. We are experts at preparing, pricing and marketing homes for sale to ensure they stand out in the market and sell quickly to the right buyers. We believe there is the right buyer for every home and the right home for every buyer. Our job is to connect the two and ensure the best outcome for our clients.”
When did you first consider working in real estate?
“I never imagined I would become a Realtor, but after starting my home-organizing business, I saw real estate as the obvious next step.”
What challenges are specific to your industry?
“The biggest challenge in real estate at the moment is keeping clients calm and focused on their goals, with the unpredictable and unprecedented changes happening in the market. Plenty of buyers delayed buying in the first half of the year, so now we are focused on finding our buyers their dream home and helping our sellers take advantage of the hot market.”
What changes have you made due to COVID-19?
“COVID-19 has created so many challenges for our industry, but we’ve taken the opportunity to move a lot of our systems and processes online and streamlined things for our clients so they can have the same experience that we are famous for … in a safe way.”
In what ways do you empower other women to succeed in business?
“My business has been built on women supporting women. I am friends with some incredible female Realtors and business owners in the South Bay who have been clients, mentors, service providers and marketing partners. I strongly believe that the more we can do to lift each other up, the better a place the world will be.”
Tell us about your support system.
“My team at Keller Williams Beach Cities has never stopped supporting and believing in me. I have an incredible assistant, Stephanie Crothers, who is an amazing woman and a huge asset to my business. My husband works as a business operations coach, so he has helped me take my business to the next level. He also helps me find some ‘me’ time, which is a rarity I value!”
Do you have a recent success story?
“I was recently recognized as the Keller Williams Beach Cities top individual agent and in the top 1.5% of all Realtors nationally by REAL Trends, which is a testament to our growing family of clients in the South Bay.”
Take a risk or play it safe in business?
“I’m naturally a risk-averse person and have built my business in what I consider a very safe way, but I am learning to take more calculated risks in business as we grow and come up with new ways to serve our clients.”
What would be your ideal day off or vacation?
“My ideal day off would involve jumping on a plane to Bali and telling everyone I’ll be back in a couple of weeks! Costa Rica is very dear to my heart, and I can’t wait to explore the jungles and beaches when we can get back to traveling. Back home, I love to hike with friends in Palos Verdes, walk The Strand and eat at the amazing restaurants the South Bay has to offer.”
What are you especially grateful for today?
“I am so grateful to live in a community that values peoples’ talents and personalities. I have built countless friendships in the South Bay in the past 15 years since moving here from the Bay area. The South Bay is truly a special community, and I am grateful to be a part of it.”
What projects do you support to help those in need?
“I am an active participant in the Give Back Homes charity, helping build new homes for people in need. I believe housing is a human right, and I love giving back through an industry that has been so good to me.”
What have been your proudest moments during the recent crisis?
“My husband and I managed to organize our elopement wedding during the crisis, which was incredibly challenging and a roller coaster of emotions. But we got it done and had the most special day of my life. I even had time for a three-hour nap on my wedding day!””