Barry’s Bootcamp @ The Works
In 1998 Barry’s Bootcamp opened its doors as a boutique fitness studio in West Hollywood, offering interval training in a group setting. CEO and former instructor Joey Gonzalez joined the company in 2004. Today the company has studios throughout the U.S. and several other countries. The El Segundo studio opened in 2018 at The Works shopping center.
Tell us about your studio.
“Barry’s Bootcamp is the room where everything becomes possible—where you push through the ‘I can’t’s’ and ‘If only’s.’ At Barry’s you run faster, lift more, lean out and quiet down. This is what transformation looks like: where you become the best version of yourself.
Our workout is designed for efficiency. The intervals and strength training combinations are proven to lean and tone your body. This isn’t a fitness trend. It’s just science, and it works.
Then there’s the thing that happens when the doors close, the lights dim and the music plays. There’s a palpable energy in the room that pushes you one step further. It’s the soul, body and brain revolution that is uniquely Barry’s.”
What does Barry’s Bootcamp consider its specialty?
“Our core competency is the workout, which was established in 1998 and has inspired hundreds of thousands ever since. The high-intensity interval training allows you to burn up to 1,000 calories per class and alternates muscle focus to ensure a balanced workout and proper time for recovery.
As a CEO, my personal focus has been to lead a global expansion while maintaining the culture. I’ve overseen our expansion efforts domestically and internationally during my tenure, and I’m proud of how the team has thoughtfully and strategically moved into new markets prioritizing local nuance and community above all else. Our ‘Fit Fam’ is everything to us, and we want to continue giving them the best experience possible.”
What inspired you to work in this industry?
“I was at a crossroads in my life when I discovered Barry’s as a customer, and it changed my body and my life. Nothing is as powerful as true transformation. I became an instructor, then a manager and ultimately invested every penny I had and every minute of my time into growing the business. Eventually, as a result of my passion for and commitment to the company, I was asked to be CEO.”
What is the slogan and mission of your business?
“We like to say that one of our slogans is ‘Work(out) hard and be nice to people.’ A few years ago I was at a garage sale with my husband and saw a sign that said, ‘Work hard and be nice to people.’ I pulled it from a pile and held it up to show him and said, ‘Don’t you feel this explains the meaning of life in seven words?’ We’re both entrepreneurs, and it’s always been important to us to treat everyone who works around us with respect.
At Barry’s we shared the slogan on social media, slightly edited to read ‘Work(out) hard and be nice to people,’ and it immediately took off. Our community identified with it. It’s not an easy workout, and you have to put in the effort if you’re serious about changing your body. We really do strive to be nice to people here. So yes, the workout is intimidating, but we deliver it to you in a supportive, loving atmosphere. Our mission statement is: ‘We want to inspire you to work hard, have fun, find your strength and be your best.’”
Share some state-of-the-art features of your fitness center.
“We like to spoil our customers. We have luxury Oribe bath products in the men’s and women’s locker rooms. Every studio has a Fuel Bar with a menu of shakes designed to aid in recovery and muscle soreness. We sell a ton of gear online and in-studio, including Barry’s branded collaborations with favorite athleisure brands such as Lululemon. We also have our own line called Barry’s Fit, which was developed and tested with our trainers.”