Brittny Burford graduated from Arizona State University in 2004 with a marketing degree and started her work in the real estate industry in 2009 with Shorewood Realtors. She has been with RE/MAX Estate Properties since 2013, specializing in the South Bay and surrounding areas. She is a neighborhood expert of Redondo Beach and also is certified as an Accredited Buyer’s Representative and a Seller Representative Specialist.
What sets you apart from other real estate agents?
“I pride myself on being an aggressive but friendly Realtor who can work with anyone and get the job done for my clients. I’m highly accessible and relatable when making decisions on buying and selling, as I’ve been in their shoes. I’ll give my honest opinions while advocating for their best interests. I find it highly valuable to network with other local agents and collaborate to search for off-market deals for buyers and sellers.”
What is your agency known for?
“RE/MAX Estate Properties has been the #1 selling brokerage in the South Bay for more than 17 years. They have been selling real estate since 1984, and I love being a part of a brokerage so deeply rooted in the South Bay.”
What do you love most about your job?
“I love every aspect of my real estate career—from the initial conversation with a first-time homebuyer to selling my client’s longtime family home. It gives me joy and pride to know that I am such an integral piece in my clients’ biggest financial investment and decisions. And the best part is congratulating a buyer that they beat out multiple offers. I really love the winning aspect of the job!”
What do you do to earn your clients’ trust?
“A majority of my business comes from past clients and referrals, and I credit that to the more than 12 years of being an honest, aggressive and realistic Realtor. I am a strong advocate and negotiator for my clients, and I always tell my buyers that I would never put them in a home that I couldn’t see my own family in.”
Give us some tips for improving curb appeal.
“First impressions can make a successful home sale. I encourage my sellers when they are prepping a listing to give the house a fresh coat of paint, spruce up the landscaping and even add a pop of color to the front door. You can do minor things like replacing an old door mat and adding fresh, colorful flowers to the entrance to impress potential buyers.”
What relocation assistance do you offer clients who are new to the area?
“I have helped many out-of-area buyers get acquainted with the South Bay, and I find it especially helpful to give a neighborhood tour of the schools, parks, restaurants, shops and local hot spots. If clients are not local, I will also shoot videos and FaceTime with them to preview the home prior to their arrival. I want them to be informed and educated as much as possible, especially when moving to a new area.”
Do you think home prices will continue to soar in 2022?
“I think mortgage rates will start to creep up as we get into the year, as our industry needs to see rate increases to stabilize the rising home prices. With that being said, I believe we will continue to see home prices increase but not at the same margins we saw in the last year.”
Speak about the level of flexibility required to be successful in the real estate industry.
“Selling real estate and being successful in this industry takes grit, determination and hard work, but most of all it takes being nimble and quick to adapt. There are always new trends and ways of conducting business, and you need to develop those skills to be successful for both buyers and sellers. The way we have done business has drastically changed over the last handful of years, and you must be able to adjust your business to stay relevant in the ever-evolving marketplace.”
Have you seen a recent increase in first-time home purchases?
“Yes, a decent number of the buyers currently and recently have been first-time homebuyers who are finished with renting and paying someone else’s mortgage. They have been saving for a down payment and want to take advantage of the historically low interest rates and purchase their first home and finally get into the market. They also see how much their buying power increases with the low interest rates despite the increased home prices.”
Do you involve your family in your work?
“As a full-time Realtor mama, I have always included my daughter in my career. She loves previewing new listings, telling me the style of the different homes, and giving her opinion and insight when she’s with me on showings. She’s a Realtor-in-the-making! I also want her to be exposed to as many sales and relationship skills as I can give her while showing her how being a local Realtor can help so many people with their homes and livelihood.”