For the past 20 years, Cachita Hynes has worked as a marketing, branding and events expert, helping businesses and entrepreneurs expand and promote their brand and social media strategy. She started her company, Style On The Spot, in 2012.
How did you decide to start Style On The Spot?
“While working at MGM movie studio running digital and cable marketing, I had a dream I would own a business someday. I woke up and drew the logo. I put it on the back burner because I couldn’t imagine taking that risk. I then moved on to Netflix, managing Latin America content marketing. After that, I decided to make my dream a reality.”
What is your specialty service?
“Our specialty is cultivating memorable events, aiding businesses in digital marketing, and personal branding to help women achieve success in their careers. I believe style should be a part of every aspect of your business; you only get one first impression.”
Tell us about how you’ve handled the challenges of COVID-19.
“Due to COVID-19, events were put on hold, so I pivoted my company and focused on digital projects. I’ve helped numerous local companies update their branding/social presence and started an online charity event called Happier Hour, where I’ve hosted inspiring women including Chrissy Metz from This Is Us. I’m also excited to help with a drive-in at Manhattan Village and a digital LA Fashion Week coming up.”
In what ways do you empower other women to succeed in business?
“I recently started an online program called Career Camp to help women achieve their dream job. We have different options depending on their needs and coaching required. One of my passions is connecting people, and I’ve already helped several women discover a new career.”
What projects do you support to help those in need?
“I’ve been volunteering my time giving online classes for the organization Dress For Success and aiding women who are out of work in finding a job they are passionate about. We focus on creating resumes and honing networking skills.”
What is your #1 piece of advice at this time?
“Take time for yourself. I encourage women to create their EmpowHER hour. Follow me on Instagram @StyleOnTheSpot to learn more. Make one hour a day for you. No matter what, you deserve one of the 24 hours in a day just for you.”