Cindy Shearin

Cindy has spent 30 years as a real estate professional in the South Bay. Her company, The Shearin Group, is affiliated with Strand Hill Christie’s International Real Estate. The firm just honored Cindy with various outstanding performance awards, including the recent 2021 Icon Award.

Why is real estate such a profitable, stable market in the South Bay?

“During the three decades I have been a Realtor in the South Bay, our market has always been stronger than the other areas of Los Angeles County. Of course we’re smaller than other areas, so our inventory usually remains low. However, so many other things factor into our continually strong market: the gorgeous beach, great schools, excellent proximity to L.A. and LAX, wonderful shopping and restaurants.”

Should every property feature a virtual home tour?

“Many buyers rely on the internet at the beginning of their home search, so there needs to be an emphasis on an agent’s online presence that includes virtual property tours. However, virtual tours are just part of the package we offer; a well-executed comprehensive local/international social media presence including impactful professional photography is also important.”

What are key factors for finding a good fit when choosing an agent to work with?

“It’s critical to find a seasoned agent with a good reputation, longevity in the business, great connections with other real estate professionals and intimate knowledge of the marketplace. Equally crucial is the agent’s ability to prepare a home for market in order to generate the highest return. First impressions are lasting impressions.”

Give us some top tips for improving curb appeal.

“Most buyers shop the internet and then drive by; therefore, excellent curb appeal is vital. Exterior power-washing, new light fixtures, painting to a current color and updating landscaping that highlights your home’s style are some of the steps to consider. We assist with both the recommendations and the execution of all agreed-upon actions.”

What relocation assistance do you offer clients who are new to the area?

“Over the years, we have compiled a vast list of service professionals to help clients settle into their new homes. We also provide extensive information regarding personal services, entertainment and schools. For us, it’s about nurturing a lifetime relationship with our clients.”

Photographed by Linda Cotter