Diana Turner grew up in West Los Angeles and Palm Springs, where her father was a successful real estate broker. After graduating from the University of Southern California with a Bachelor of Arts degree in journalism and communications, she worked in major media for 20 years at Good Housekeeping, Redbook, Los Angeles magazine and Disney Internet. She started her career as a Realtor® in 2004.
How has your professional performance exceeded your expectations?
In the last couple years, I’ve received some important awards such as a Top Producer for Vista Sotheby’s, ranked in the top 1.5% in the nation by RealTrends and was named a Real Estate All-Star by Los Angeles magazine. My wonderful clients have helped me achieve this. And the Sotheby’s global brand elevates us to the next level.
How is the real estate market?
It’s good! There is still big demand for our area. Our beach communities always endure economic storms better than other areas. Where else can you find our fabulous weather, beautiful beaches, great schools, fantastic shopping and restaurants with easy access to LAX?
Tell us about something you recently learned that surprised you.
How well we managed work during COVID-19. In spite of all the uncertainty and physical challenges to show homes, we masked up and took precautions following rules. Videos were created more, and buyers bought homes—sometimes without actually walking into them. We made it through with record sales.
Describe something that restores your faith in humanity.
I’m a big believer in random acts of kindness. It costs nothing and makes a big difference in someone’s day. This is why I enjoy shopping at certain stores where employees are so pleasant, such as Trader Joe’s and Skechers.
What is the best advice you’ve received?
Be prepared. Know the market and latest sales. Have an ear to the ground for off-market buys too. At home, have emergency kits at the ready with medicines handy, in case a flu suddenly happens.
How do you balance work time and playtime?
This balance is very important. I like to combine both, such as being a member of the Trojan League of the South Bay. We have fun raising funds for USC scholarships to give to local South Bay students. And I managed to fit in some trips this year to islands off Seattle (fishing for our dinner) and a friends’ reunion in Hawaii.