After graduating from the University of Southern California with a Bachelor of Arts degree in journalism and communications, Diana Turner worked with Good Housekeeping, Redbook and Cosmopolitan magazines and Disney Internet. She became a Realtor in 2004 and is a Top 25 Producer for real estate sales with Vista Sotheby’s International Realty.
When did you first consider working in the real estate industry?
“My father was a successful real estate broker in the Palm Springs area, so I got a taste of the business growing up. He had some high-profile celebrity clients.”
What are your specialty services?
“Since I’ve lived in the South Bay since 1996, I am very familiar with the niche neighborhoods. I have a great network of Realtors who share information about properties. This is not insight you get from public websites. My marketing materials (videos, brochures, etc.) are the highest quality for my clients. I’m hands-on in helping sellers present their home in the best light, which has paid off for them this year. My team members are consummate professionals. It is a reflection of who I am and our company.”
What would you like readers to know about your company?
“Our deep knowledge of the local market and impressive group of Realtors sets us apart from newer firms. Sotheby’s is a luxury brand name recognized around the world. This all matters for clients.”
Tell us about a recent success story.
“It’s turning out to be one of my best years, in spite of the COVID-19 challenges. I’ve just completed some sales for clients whom I’ve worked with over many years. It’s so fun to see their families growing, and they now need a larger home. I also helped some first-time buyers who were referred to me. Very rewarding.”
What have been your proudest moments during the recent crisis?
“Getting multiple offers for a client’s property on the first day it hit the market—way over asking price. They are very happy.”
What projects do you support to help those in need?
“I donate every year to our local school districts, such as the Manhattan Beach Education Foundation. I am also active in a USC alumni group called Trojan League, which raises funds for scholarships given to local students.”