Gayle Theodora Drake
Gayle Theodora Drake and her team at GTD Image Consulting style high-profile women and men who want to invest in their image. GTD offers complete wardrobe and closet transformations. Gayle has partnered with premier real estate agents to ensure home buyers and sellers have seamless transitions from one home to the next. She was named the “Gold Standard Stylist for L.A.’s Affluent” by Dreams Magazine and is also their contributing fashion editor.
Is risk-taking usually worth the reward?
“Absolutely! Almost 10 years ago I took a leap of faith as an entrepreneur to start a business that offered luxury services. The risk of launching such a business and building it to be successful can be daunting. One of my few regrets is that I didn’t start my business sooner. I am grateful for the rapport, friendship and level of trust I have built with my clients. The best reward of all has been the support GTD receives as we continue to grow, offering a full range of concierge services.”
What luxury services does GTD provide?
“We specialize in transforming wardrobes, designing closets, personal styling and concierge shopping. And now we partner with L.A.’s premier real estate agents to create turnkey solutions for their high-end clientele. This allows a seamless transition for home buyers and sellers as GTD takes care of systemizing and unpacking closets, furnishing homes and preparing for private showings.”
What would you like potential clients to know?
“Stop waiting for perfect! Imperfection is where my work begins. I love the challenge of seeing homes and closets in disarray because it allows me to create that ideal transformation!”
What is your business philosophy?
“‘If I had this type of service, what would I want and expect from my investment?’ When hiring people, I want someone who really listens, is an expert in their field and would anticipate my needs. I am that person my clients have come to know and trust, as GTD provides the gold standard of service.”
What projects do you support to help those in need?
“I enjoy working with many South Bay charities, but one in particular, which touched my heart, is Maria’s Closet in San Pedro, which provides free prom dresses to young women in need. Each young woman has their own personal stylist for a day to help them choose their dress, accessories and review hair and makeup styles. Giving this gift to make someone feel beautiful and special is definitely a cause GTD champions.”