Holly Danna

Holly Danna and her family relocated to Los Angeles in 2011 from New York City. Before transitioning to her career in real estate, Holly was a fashion executive working in product development and design for Macy’s Merchandising and private consulting firms.

How does your background enhance your work?

Having a creative background combined with financial analysis skills has benefited my real estate career. I grew up in a family that prioritized home ownership and real estate investments, so my enthusiasm for the industry was shaped from a young age. 

What distinguishes you as a top real estate pro?

My negotiation skills and aesthetic presentation of the home (for sellers) distinguish me and my business. My professionalism, problem-solving skills, sales volume, ranking and performance metrics set me apart.

Where is the focus of your real estate business?

My focus is where my clients are located throughout the South Bay. I love working with both buyers and sellers to achieve their real estate goals.

What do you expect to see in real estate this year, specifically in the South Bay?

I expect that inventory will remain constrained and values will continue to push up. Already in the new year, we are seeing strong momentum and buyers returning to the table. On a positive note, interest rates are expected to recede at the end of this year. 

What is new and exciting for your business in 2023?

Continuing to grow my referral network for my clients looking to purchase a second/vacation home or move out of the area or out of state. My broker, Compass, has more than 30,000 agents in 300 cities across the U.S. that I can draw upon to service my clients. 

What would you like potential clients to know?

I am a transparent and honest communicator—and an exceptional agent. I like to have some laughs along the way and am not entirely serious all of the time! I am a wife, mother and small business owner, and I have a very spoiled Pomeranian. I love to travel and visit new restaurants. I have lived in five cities across the U.S. and one overseas—but I have put my roots down here in the South Bay.