Holly Danna

Holly Danna and her family relocated to Los Angeles in 2011 from New York City. Before her career in real estate, Holly was a fashion executive working in product development and design for Macy’s Merchandising and private consulting firms. 

How does your team meet clients’ needs?

Every real estate transaction requires a tailored approach. We take time to understand clients’ personalities and what is important to them—in and above selling or buying their homes. We adjust our working style to embrace their communication preference and help them feel comfortable and informed throughout the transaction.  

What differentiates you in real estate?

Being incredibly agile and adapting to anything that comes up unexpectedly. I am a solution-driven problem-solver and do the heavy lifting to serve my clients and their best interests to yield successful results.   

What special skill helps in your work?

Having a creative background and an eye for design. This helps me present homes in an elevated fashion and make their imagery visually and digitally stunning!

How do you stay inspired?  

My mantra this year is GRACE: Gratitude, Radiance, Adaptability, Commitment and Expertise. These words focus my efforts and reinforce my work ethos, as well as my general life outlook. I am a lifelong learner and love that each day is a new opportunity. 

How do you balance career, personal life and passions?

Work-life balance can be very challenging! I feel blessed to be happily married and mother to two darling daughters and an irresistible Pomeranian. Having support staff at work and at home allows me to prioritize my time.

How do you build your network?

Having connections with professionals I trust is the best way. Through organic relationships, I am aligned with a strong network of top-producing agents across the country. We collaborate on best practices, so I feel confident referring clients who are relocating. I am connected with resources to meet my clients’ needs, such as financial advisors, trust attorneys, general contractors and more!

Photographed by Lauren Taylor