Jessica Lococo Cannis

Town Social Events is a full-service event planning company based in Southern California. Before starting her own firm in 2013, owner Jessica Lococo Cannis worked for a red-carpet event production company creating high-profile parties. 

Tell us about something you recently learned that surprised you.

When the wedding planner becomes the bride! As an event/ wedding planner, I see it all. From early prep to the day-of magic, I am there every step of the way. I wear the hat of a therapist, a friend, a boss, a confidant, a guide. But taking on the role of bride for my own wedding was a wildly different experience. I learned so many valuable lessons through the planning process. After accomplishing our fairytale dream wedding, I am now a better event planner and can offer specific insight to clients.  

What is the best advice you’ve heard?

The first rule for choosing vendors is to avoid those who suggest that your budget isn’t sufficient. The planning process should be about taking your ideas and making them work. And when you select a team of the right professionals, trust them to have your best interest in mind.

The vendors I work with are the best in the business, and they listened to our budget requirements and executed what we wanted. We met new vendors who have become part of the Town Social family, and I am thrilled to bring them on for future events. Take all the photos, hire the videographer, buy that dream dress you feel best in, make sure to add the small details that are important to you … so many things that I learned. 

Tell us your favorite quote.

“A wedding is a party, not a performance. If at the end of the day you are married to the one you love, then everything went perfectly.” I had to constantly keep this in mind and make our wedding about us, rather than focusing on it being a Town Social event. My husband and I centered everything around our beautiful, inspiring love story, and this is crucial when I plan clients’ weddings. I do my job in creating a gorgeous wedding and allow the bride and groom to make it personal and celebrate their own love story.

If you could begin again, what would you want to “do over” in your career?

I would have started my business sooner. I find the things that give me the most joy are also the ones that scare me the most. I get to play the role of producer, collaborate with colleagues and clients, immerse myself in creative conversation, surround myself with things that inspire beauty, happiness and celebration, work with an amazing team of people and create relationships that will last a lifetime.

Photographed by Lyn Watanabe Photography at Westdrift Manhattan Beach