John Bathurst has had a passion for real estate and home design since he was young. He bought his first home when he was 23 and was involved in a dozen real estate deals before deciding to work in the industry. After earning a marketing and finance degree at California State University Long Beach, he worked as a sales and marketing executive with luxury brands Ralph Lauren, Quiksilver and Speedo. He transitioned to the real estate industry in 2015, starting with Vista Sotheby’s and then joining Compass in 2018 as a founding agent in the South Bay office. John operates his team, Bathurst Coastal Properties, under the Compass umbrella.
Tell us why clients should work with you as their Realtor®.
“I consider myself a hyper-local expert in Manhattan Beach and Hermosa Beach. This is where I have lived, played, raised three kids and worked for the past 35 years. I know most of the streets, neighborhoods, schools and mini-communities, which is a huge advantage when clients are new to the area. In addition, I specialize in the greater South Bay covering Redondo Beach, Palos Verdes Estates, Torrance and El Segundo, but I’ve been known to venture out of the South Bay bubble quite a bit. I’ll head north to Santa Monica or south to Huntington Beach, but I aim to stay mostly coastal. I go where my clients need me and I can bring value.”
Why is real estate such a profitable, stable market in this country?
“Real estate is one of the very few investments that will have great appreciation over a long period of time. If done intelligently, you can pull some of the equity out of your primary residence and buy investment properties to start your real estate portfolio.
Certainly money can be made in the short run by buying, updating and flipping, but ‘buy and hold’ is one of the safest bets over the long term. It’s crazy to think that spending $1 million on a Strand property back in the early ’90s was considered a lot of money, and now lots have traded for more than $14 million.”
What do you love most about your job?
“I love helping people and being part of a small community of business owners and agents. I like the empowerment of being an entrepreneur and the flexibility to balance my work, family and personal time. I have three boys: Christian at Cal Berkeley, and Caden and Jett at Mira Costa. The flexibility has allowed me to be close to home and be a big part of their growth and lives.”
What does it take to become a top earner in your field?
“You are the CEO of your business and need to structure it to serve clients but be profitable at the same time. I always bring value, knowledge and expertise to each client. Having market knowledge is power, and you must always stay on top of current data and trends. You need to hustle and be a savvy marketer. My sales and marketing expertise easily translated to real estate and has definitely helped with my success in the real estate business.
A great agent is always learning and listening. You need to be a fierce negotiator and understand contracts so clients benefit and are protected. You need to have integrity and build strong relationships with clients and maintain them. You should always be there for them—no matter what their needs are. I have an extensive list of resources to help my clients with their homes. All these things will help make you a leader in the market.”
Where are you originally from?
“I know many can’t say this, but I am a Southern California native. I was born in Inglewood and was raised in San Pedro, Palos Verdes and Huntington Beach. I also lived in Newport Beach, Cardiff and Solana Beach but have been in Manhattan Beach since 1988. I believe there is a clear advantage working with a local agent and understanding all the nuances of the Southern California coastal areas.”
What are key factors for finding a good fit when choosing a broker to work with?
“There are many factors that weigh into choosing a broker: culture, technology, marketing, people, personal branding, splits and what is the most beneficial for my clients. Compass is a full-service, technology-savvy, client-focused brokerage. There is so much value that Compass brings to my clients, but the top three items are Compass Private Exclusives, Compass Concierge and Bridge Loan Service. Let’s connect so I can share how this will benefit you.”
Do you think home prices will continue to soar in 2022?
“I don’t think anyone could have predicted what happened in the real estate market post-COVID-19 shutdown. It’s been quite the sellers’ market the past 18 months, and I don’t predict it will slow much in the spring. It’s been a buyers’ frenzy with multiple offers on most properties and accepted offers going substantially over list price. The lack of housing inventory and a strong buyer demand will continue to push prices up, but I think it will be more modest. We are already seeing interest rates starting to creep up in 2022, so I am advising my clients to make a move this spring and lock in a great rate.”