Inspired Living offers a team of expert coaches—from social media and web design to systems and automation—to support clients in growing their business, clarifying their message and showing up authentically on camera. Founder Keri Murphy is an international speaker, media expert, business mentor and television veteran with appearances on MTV, E!, FOX and NBC.
Take a risk or play it safe in business?
“I don’t think you can actually be in business and not be willing to take risks. During these times, it has never been more important to double down, really commit to marketing, build your team, invest in yourself and get your message out there in a bigger way. Research shows that the businesses that make it through recessions and downturns are the ones that continue to invest in their message and their marketing.”
What challenges are specific to your industry?
“As a business owner, you know you need to connect and convert online, but you don’t know how. Since everyone has pivoted to online events and trainings, it’s very easy to get lost. It’s vital that you understand your core message and who you’re trying to reach. Most businesses are way too vague with their message and don’t know how to emotionally connect with the ideal consumer online. There is so much opportunity, but most business owners don’t know how to take advantage of this time. That’s where we can really help!”
What changes have you made due to COVID-19?
“We shifted to doing more virtual events. In the past we hosted a lot of in-person events and since have taken them online. At first it was scary, but we’re having more success because we’re able to reach more people online. Plus, what we do is very specialized and very needed—especially during this time. We all have these ‘preparation meets opportunity’ examples in our businesses now.”
Tell us about a recent success story AT INSPIRED LIVING.
“One of our clients last year decided that she was going to commit to being more visible, even though she was very uncomfortable using video and did not enjoy being on camera. She knew that being more visible was going to be important if she was going to serve the people who need her. Since then, she’s been asked to host her own radio show, she’s launched her podcast ‘The Rutledge Perspective’ and she’s using video regularly. Her business is growing tremendously, and she has a new sense of confidence. We love seeing this! It’s really is amazing what happens when you commit to showing up and supporting more people.”
What is your #1 piece of advice during this unprecedented time?
“My #1 piece of advice is to keep going and keep sharing your message. Don’t give up on your dream. Hold that vision and ask for help. Don’t stay stuck. I did that during the last recession, and it was one of the greatest lessons. Don’t wait until you’re underwater to ask for the float. Get the support you need and commit to being visible and sharing your message right now.”
How do you support other women in business?
“We are very passionate about empowering women. Our tagline is ‘Inspiring Lives, Empowering Entrepreneurs.’ We are committed to helping women share their message and grow inspired brands. In causes that matter to us and organizations that make a difference, more women need to put our money where our passion is. We also need more women in the 4% of businesses making over seven figures, and we empower women entrepreneurs to see that possibility.”
What have been your proudest moments during the recent crisis?
“The proudest moment is that I had a baby in February, right before the pandemic hit. And I am proud that we are a closer-knit family, that we’re all healthy and that our businesses are still thriving during this time. I also finally launched IL beauty—a makeup line I’ve wanted to launch for more than five years that is specifically designed to help women feel more beautiful on-camera and off!”
Has motherhood made you a better entrepreneur?
“Motherhood has definitely made me a better entrepreneur. I am a little more patient. I’m more focused with my time and priorities. I have more empathy and compassion for other mothers, understanding the balancing act and constant juggling that we’re all doing as we manage our businesses and our families.”
What are you grateful for today?
“I am incredibly grateful that I have a business I love and that it is still growing. I lost a business during the last recession, so I know how devastating that can be. Now I get to help others avoid that! I’m also grateful to have a healthy, beautiful family and a team that really believes in the Inspired Living mission: We’re committed to changing lives and helping people make a greater difference in the world.”
What projects do you support to help those in need?
“We believe it’s important to give back. In fact, the reason we want to help other women grow successful brands is so they can put it back out into the world. You get what you give. We contribute to causes like the Unstoppable Foundation, Step Up, Walk With Sally and Girls Up. Our passion is to help as many young women as possible see the incredible potential that they have in their life!”