LA Move Consultants
LA Move Consultants is a full-service company that helps people declutter and organize their home or small business. Owner Andrea Krohn and her team specialize in pre- and post-moves in the Greater Los Angeles area. Even as a child, Andrea enjoyed helping others organize their lives. After graduating from the University of Arizona and working for years at an advertising agency, she began her professional decluttering work with clients a decade ago. She founded LA Move Consultants in 2014.
“When you love what you do every day, it doesn’t seem like work.”
What motivates you?
“Being able to provide relief by diminishing the challenges of moving and organizing is a big motivator. There is a lot of fulfillment in knowing that my efforts to free up space in people’s homes allows them to free up space in their minds, which ultimately gives them the ability to focus on the important things. The development of a personal relationship with a client is something I always look forward to. It’s also very rewarding to be able to see the finished product of our efforts: a home in which my client can live the life they’ve imagined.”
What is one word you want associated with you and your business?
Advice for women going into your line of work?
“Being able to not only listen to a client’s needs but intuit them as well is important. Tapping into these skills that women tend to have innately and using them to achieve your professional goals can be empowering and will set you apart.
Since organizing/productivity has become a viable career and more and more women have started their own businesses, it’s been awesome to see the field grow into a female-dominated network of support in which other organizers feel comfortable reaching out to one another. Starting your own business is the hardest part, but you have to take that leap and rely on what you know … but also be open to learning along the way. And having the ability to set your own hours—especially as a working mom—is a great payoff.”
How do you maintain a healthy balance between work and family life?
“Maintaining a balance between work and family life can often be a challenge, which was why I waited to officially start my company until my kids were out of elementary school. As they’ve grown older and more independent, I’ve expanded my business while still making it a priority to be home for dinner and only work weekends when necessary. By the time my youngest leaves for college, I hope to grow my business further.”
Which personality traits do you possess that you credit with your success?
“I guess I’d have to admit that I have always had a desire to keep things nice and tidy and a natural ability to organize. This has helped me tremendously throughout the years. I remember as a kid, I had the neatest Barbie box in my hometown. Later when I was in college, people would joke that they wanted to room with me because they knew they would have the cleanest and most welcoming room on the floor.
Reflecting back, I truly think one of the best decisions I ever made was turning my passion for organization into my profession. When you love what you do every day, it doesn’t seem like work.”
What is your favorite thing about life in the South Bay?
“I’m originally from the East Coast, and the weather here is absolutely unbeatable. The small-town feel of the beach communities was something I craved after living in larger cities such as Chicago and New York, and the outdoor lifestyle it provides has afforded me a serenity I haven’t found anywhere else.”
In what ways do you give back?
“Giving back has always been important to me in both my personal and professional life. Decluttering is oftentimes a process that can create a lot of excess, but I try to make it a priority to incorporate organizations such as Habitat for Humanity, Abode Communities (of which I am an ambassador) and 1736 Crisis Center—another local foundation that I’ve held near and dear to my heart even before beginning my business.
Downtown Women’s Shelter and Dress for Success are just two examples of other charities that do an amazing job of collecting donated clothing and professional wear for women in need. For clients who find themselves attached to items they no longer need, incorporating these organizations can ease the separation process when they know they’re creating a positive impact.”