Lauren Forbes

  • Principal

    Lauren Forbes Group | Compass 

  • Address

    1300 Highland Ave., Suite 205, Manhattan Beach

  • Phone

    310-901-8512

  • Website

    laurenforbesgroup.com 

  • DRE #

    01295248

  • Special Section

    Real Estate

After working for eight years as an attorney, Lauren Forbes transitioned to the real estate industry 21 years ago. She is the owner of Lauren Forbes Group and joined Compass three years ago as a founding member of the Manhattan Beach office. Her team specializes in the South Bay and also lists and sells on the Westside of Los Angeles and areas of Orange County.


What sets your team apart from other teams? 

“I’ve always believed in a boutique approach to my real estate team. My intent is to build a cohesive, professional team—not to merely expand sales. Our team is so well-rounded (and dare I say overqualified!). We have two attorneys, three brokers, a medical doctor, a former mortgage broker and the former regional marketing director from Coldwell Banker. 

We have agents living on the Palos Verdes Peninsula and in Redondo Beach, Hermosa Beach and Manhattan Beach. Last year we sold properties as far east as Whittier, as far north as the Pacific Palisades and as far south as Lake Forest. In addition to our huge reach, we go above and beyond for our clients. As such, Lauren Forbes Group is the #1 rated team on Zillow in both Manhattan Beach and Hermosa Beach. This ranking is based on sales volume in conjunction with client testimonials—something that we are extremely proud of.”


What do you expect to see in real estate this year, specifically in The South Bay?

“With so many recent changes and challenges due to the pandemic, it’s hard to predict the future. While we knew interest rates were going to increase in 2022, the 

rise started sooner than expected. Higher rates coupled with incredibly low inventory are driving prices to heights almost  incomprehensible. For example, inventory in Manhattan Beach is currently at an all-time low—we have only 17% of what we would usually consider a healthy market. This low inventory coupled with pent-up demand should dictate a continued sellers’ market where home sale prices are rising and terms are extremely favorable to those willing and able to sell their homes. Sadly, I don’t expect the inventory to pick up quickly or substantially, but I hope I am wrong on that one. A little more inventory would not greatly affect increased pricing, but it certainly would help our buyers.”


What is your advice for home buyers in today’s market?

“The best advice for home buyers today is to keep the faith. It is extremely difficult to navigate such a strong sellers’ market—especially when you have to buy. Because of our great contacts with other top agents in town and our negotiating capabilities, we can often get information that will help in negotiations and secure a property in a competitive bidding situation. Buyers should make sure that whomever they are working with understands that we are in a rising market. Their agent should guide them to step up now; otherwise they will likely have to step up higher on their next offer. These days, the purchase price (a moment in time) is much less critical than the interest rate, which dictates their monthly payment for the next 10, 20 or 30 years.

I’ve always found that everything happens for a reason. Without exception, when our buyers lose out on a property, we recognize in the end that the home they ultimately purchase is a much better fit.”


What do you love most about your job?

“What I love about real estate is that every workday is different, and you can learn something new from almost every transaction. 

I love getting to know new people and helping them find a house that becomes their home. I love the art of negotiation and securing the best deals for our clients. I love seeing people’s relationships with their homes, how they improve them and the memories they make. I love working with my team—celebrating wins and commiserating losses. I love the creative end of the business and am always looking for new ways to market homes to sell them faster for higher prices. While there is nothing easy about being a full-time Realtor, it is incredibly rewarding and exciting.”


How do you stay positive when the market is tough? How do you stay energized when you’re overwhelmed? 

“It has taken me many years to get to the point where everything is in flow. Early on in my career I took many things personally and got wrapped up in negative narratives. Today I know that everything happens as it should, and as long as I do my best, good things will happen. I think the single most important thing I have done to make my life extraordinary is to create and follow a consistent morning routine. I cannot stress enough how having my ‘miracle mornings’ has changed my life. I highly recommend some version of it for everyone. 

My routine goes like this: I get up at 5 a.m. and speak my gratitude before I open my eyes. Then I commit 10 minutes to a daily reading and 10 to some writing (journaling or whatever the moment brings to me). I meditate for 15 minutes and then do a one-hour workout—usually hot yoga. By 7:30 a.m. I have already had a near-perfect day since everything I need to feed my soul is done. I then feel ready to conquer whatever craziness this real estate career can bring and am able to stay positive and energized through it.”