Marshall Varon

Above L to R: Marshall Varon, owner; Elie Massoud, general manager; Miroslav Dvorak, certified Rolex watchmaker; Danny Huang, manufacturing jeweler


Morgan’s Jewelers Palos Verdes is a full-service jewelry business offering a variety of gemstones and custom designs, as well as watch and jewelry repair. Morgan’s Jewelers opened for business 75 years ago and has been family-owned and operated ever since—now with the third generation of family members. Owner Marshall Varon joined the business 57 years ago. He is a Graduate Gemologist with the Gemological Institute of America (GIA) and a Certified Gemologist Appraiser with the American Gem Society (AGS).

What would you like readers to know about your business?

“Our credentials speak for a level of honesty, integrity and quality. We have an accredited gemological laboratory approved by the AGS and GIA. Being certified appraisers, we hunt the globe for the best quality at the most competitive prices. Feel free to include us in your quest to acquire a fine gemstone or fine piece of jewelry. Our selection will impress you.”

Why do your clients trust your expertise in your industry?

“My affiliations for gemstones are worldwide. Being a Certified Gemologist Appraiser, I use my knowledge and ethics to offer clients the best recommendations for their investments.” 

What are some ways you and your team help clients feel they are in good hands?

“Customers receive the finest service and current education on gems and pricing. We offer an amazing selection of outstanding jewelry lines and the finest watches. There’s no pressure to buy, and we focus on fine quality at reasonable pricing.”

What else do your clients appreciate about Morgan’s Jewelers?

“All work is done in-house and inspected by professionals for best results.”

Is your work back to a “new normal”?

“Almost. Many vendors have manufacturing issues, and there are many shortages.”

What do you hope to achieve professionally in 2021?

“Getting reunited with my customers, friends and business associates. And reigniting the business through extensive marketing in the fourth quarter.”

What fulfills you most about your work at Morgan’s Jewelers?

“Personal connectivity. Creating unique, one-of-a-kind jewelry for customers’ occasions and celebrations. Gemological studies.”

In what ways do you help make our community and our world a better place to live?

“I’m very caring and sensitive and give to many charities and organizations that promote international and local goodwill.”

What is the best advice you have ever received?

“Be patient and don’t get upset over small things.”