Northwestern Mutual

  • Wealth Management Advisor

    Paul Baboolal

  • Address

    1230 Rosecrans Ave., Suite 100
    Manhattan Beach

  • Phone


  • Website

  • Special Section

    Trusted Advisors

Northwestern MutualPaul Baboolal, Wealth Management Advisor 1230 Rosecrans Ave., Suite 100, Manhattan Beach 310-460-7140 paulbaboolal.comL to R: Client service representative Liz Hernandez, Paul Baboolal, investment analyst Andra Phillips

Paul Baboolal is a wealth management advisor at Northwestern Mutual Manhattan Beach with nearly 30 years of experience. He uses a centralized approach that offers clients the opportunity to have a single holistic financial plan—with one planner—for their entire lifetime. Paul partners with successful attorneys, business owners, commercial real estate developers and South Bay families to assist clients with their financial goals. He also educates clients on financial literacy and wealth management strategies and solutions.

Paul started his career with Northwestern Mutual as a college intern in September 1992 and began working full time upon graduation from UCLA. He has been a member of the Northwestern Mutual Forum—the top segment of the firm’s industry-leading field force—11 times.

What fulfills you most about your career?

“Having been in the business for 29 years, I’ve been able to see my clients achieve some incredible financial goals. Knowing that we had some part in setting them up for success makes the hard work worth it. I love rooting for my clients’ progress. Doing it alongside a highly skilled team that is as laser-focused on our clients’ needs as I am is fulfilling and energizing.”

What problems do you solve for your clients? 

“We help clients achieve financial peace of mind by helping them see the bigger picture of their financial situation and simplifying anything that feels too complex to tackle. For example, many of our clients are greatly impacted by taxes. We help create buckets for them where their money can grow tax-efficiently.”

How do you help clients avoid making rash decisions?

“Our planning process is educational, so our clients are typically not surprised or fearful even during significant market events. When clients come to us with concerns, we remind them that their plan was meant to withstand the ups and downs of the market and has been stress-tested from the very beginning.”

Speak about “seek first to understand and then to be understood” as it applies to your work.

“Our clients’ objectives are our primary concern. We wouldn’t want to build this business any other way. We seek to understand not only our clients’ goals but also the ‘why’ behind those goals. We draft a customized plan only after we have fully understood their needs—never before.”

How do you deepen your relationships with clients?

“We understand that clients plan not just for today but for future generations. In helping them establish a foundation meant to stand the test of time, we become partners in building their legacy. We enjoy establishing connections with the next generation so the plan can continue to thrive.”

Give us your thoughts about the importance of charitable contributions.

“We feel that is a privilege to give back to our community. As partners of the Hermosa Beach Education Foundation and the Hermosa Beach Little League, we are focused on improving the lives of future generations—especially when it comes to financial literacy. Giving young people the gift of financial education will set them up for success in the future.”

What are you especially grateful for today?

“I am grateful for my health and the health of my family, as well as the gift of being able to conduct business virtually while making an equally strong impact on our clients’ lives. While we aren’t totally out of the woods yet, we are thankful that people in our community are keeping each other safe by valuing their health and the health of those around them. I believe we will come back from this stronger than we were before.”

In what ways is your industry changing with the times?

“In my 29 years with Northwestern Mutual, change has been the only constant. Now we are meeting with clients virtually more often than we ever have, and we’re able to serve people regardless of their location. While our industry may change, our client-first approach remains the same. We’re here to help people weather whatever changes life may throw at them.”

What does it take to earn the label “trusted advisor”?

“Knowing what you know and knowing what you don’t know. We help our clients connect with professionals outside Northwestern Mutual to create a plan that is fortified on all fronts. The other key is integrity. We always do what we say we’re going to do. This is a baseline value that our entire team is expected to uphold.”

Disclaimer: Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) (life and disability Insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries, including Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance), Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), a registered investment adviser, broker-dealer, and member of FINRA and SIPC, and Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and trust services), a federal savings bank. NM and its subsidiaries are in Milwaukee, WI.

Paul Baboolal is an Insurance Agent of NM and NLTC. Investment brokerage services provided as a Registered Representative of NMIS. Investment advisory services provided as an Advisor of NMWMC.