Sarah Saypack worked as a top executive in the marketing and advertising industry for 20 years before transitioning to real estate five years ago. She works under the umbrella of Vista Sotheby’s International Realty and assists clients all over California—specializing in the South Bay. Sarah supports the Manhattan Beach Education Foundation, a community-driven nonprofit that supplements state funding for local public schools. She and her two daughters are part of the National Charity League, which supports philanthropy partners throughout the South Bay and beyond.
How do you help your clients beat the competition?
“It’s all about being prepared mentally and financially. Buyers do not have the luxury of time right now. If you see something, you must be ready to go in strong! Multiple offers have begun to be the norm, and buyers need to figure out how to stand out from the crowd. I make it a point to reach out to the listing agent and try to learn as much as possible about the seller’s motivation to help sway the decision our way. It’s also really important to stay in touch with the listing agent. Deals fall apart, and they will move on to the next person. You want to make sure they call you first. Patience and persistence pay off.”
What housing market trends do you foresee for 2021?
“The pandemic has forced everyone to reevaluate their living spaces. I see the trend toward more outdoor space and multiuse rooms continuing to grow. It’s not necessarily about more space—it’s about more usable space. Workout rooms, office space and homeschooling areas are key, along with a connection to the outdoors. It’s less about being close to everything and more about quality of life.”
In what ways is the real estate industry an emotional business?
“We’re dealing with people’s largest financial asset; emotions run high. I worked in the advertising and marketing industry prior to real estate, and I had the opportunity to work with many different personality types and business styles. This experience helped prepare me for dealing with the highs and lows of the real estate industry. Some sales are so smooth, and others are extremely challenging. You have to shake it off and move on. I always connect with my family at the end of the day to unwind and reset. A good glass of wine and walk on the beach never hurt either!”
What is your #1 piece of advice during this unprecedented time?
“Having thick skin is really important. It’s tough out there right now with lots of competition, and sometimes things don’t fall your way. You have to know that it’s for a reason and keep going!”