2141 Rosecrans Ave.,
Suite 1120, El Segundo
- DRE #
- Special Section
Taya DiCarlo obtained her California real estate license in 2006 and has worked as a full-time Realtor since 2012. She joined Compass in 2017 and is the founding agent of the South Bay Compass office. She focuses mainly on South Bay beach community real estate but also helps clients with homes on the Westside and Long Beach.
Taya earned a bachelor’s degree from the School of Journalism and Communication at the University of Oregon. She is well-known for her social media presence and online marketing skills. She resides in the South Bay with her husband and two children.
Should I choose a large real estate company or a boutique firm?
“Although your agreement is with the brokerage, you’re usually hiring that agent because of them, not the brokerage where they hang their license. You should choose someone based on their character, track record and bandwidth—do they have the time and tools to navigate the new landscape of this business? That being said, I see myself as an agent who is empowered by my brokerage, Compass. Since joining Compass, my sales volume has grown by 386%! The support structure provided by our staff and the online platform and tools have elevated my business and gave me more time—time I used to meet more people, study the market and new trends, create more valuable video content and spend more quality time with people.”
What are the challenges of buying or selling a home during a pandemic?
“Open houses are now a thing of the past. Many buyers and sellers (and even other agents) see this as a challenge. I see it as an opportunity! For my sellers, I’m still able to maximize the exposure of their homes through online marketing. Instead of having neighbors and looky-loos in their homes, I have prequalified, serious buyers who provide proof of funds and an approval letter before stepping foot inside. That never happened before the pandemic! Now the only people who come through are prepared and ready to write an offer.
With our buyers, we go on every showing appointment with them and preview homes on their behalf to save them time. I feel that not having open houses has made the process of selling and buying more efficient.”
What qualities are needed to be the best in this business?
“Prior to the pandemic, you needed to know market stats inside and out, be a fierce negotiator and have strong marketing support. Now in 2021, you also need to be ready and willing to adapt to change—especially when it comes to technology. I’ve always been a tech-savvy agent, and I feel that 2020 revealed who was ready to serve their clients virtually and who wasn’t. In this day and age, the agents who are rising to the occasion virtually with video and online marketing skills are separating themselves from the pack and taking a large chunk of business that otherwise would have gone to a veteran Realtor.”
How has social media shaped your business?
“Social media—specifically video content—has been a game changer in my business. I started a weekly Instagram TV show called Taya’s 2 Cents in March 2020, and every week I share my ‘two cents’ about something real estate-related. My following has grown tremendously during the pandemic. I’ve utilized social media to showcase my knowledge, experience and personality, which has given me the opportunity to make more quality connections with people I wouldn’t normally get the chance to meet. Last year I sold more than $40 million in sales volume, and more than 1/3 of those clients found me through Instagram.
I’ve also launched a new show on YouTube called On Trend LA that’s focused on promoting local businesses and teaching viewers about what’s trending in home décor and design. I love it because I’m able to give back to local small businesses while giving my viewers content they can benefit from.”
What housing market trends do you foresee for 2021? Are any of these due to the pandemic?
“I see the demand for single-family homes not slowing down anytime soon. Many companies have given their employees the green light to work from home indefinitely, so people aren’t as concerned about a commute. If you combine that with crazy-low interest rates and not enough homes on the market to choose from, you have a strong sellers’ market and values appreciating.”
Tell us about the home you grew up in.
“I grew up in the San Francisco Bay Area in a suburb called Burlingame. I lived in a humble, 1,000-square-foot house with my mom, brother and golden retriever. It was a little house that was full of love and wonderful memories. I’ve lived in Los Angeles for over 14 years now, so the South Bay is my forever home. But I’ll always have a special place in my heart for the SF Bay.”
What are your favorite ways to unplug?
“I recently got a pair of roller skates for Christmas—metallic pink Impalas! I’ve been practicing at least 20 minutes a day, every day (even if it’s inside my house), and I’m having a blast! It’s humbling to learn something new as an adult, but it’s taught me patience. It’s been extremely rewarding to see my practice paying off! On the weekends, my husband, kids and I go to The Strand and ride for miles! It’s such a fun way to stay fit and—let’s be honest—stay cool as well! I post my roller-skating adventures on Instagram regularly, and people seem to get a kick out of it.”