The Skin Fairy

The team of licensed estheticians and acne specialists at The Skin Fairy works with clients of all ages and from all across the U.S. who suffer from acne on the face and/or body. Their acne management program minimizes confusion and gives clients an individualized path to clear skin. Owner Sheila Hedlund has worked in the skin care industry for 17 years and opened The Skin Fairy in February 2020.

What does your business teach kids? 

We teach preteens and teens how to properly care for their skin, focusing on lifestyle, diet and managing stress. Parents are often amazed at how committed the kids are to treatments and home care routines. 

Do you feel that children are savvy consumers? 

Students are much more knowledgeable
about products and treatments than ever before—mainly through social media. The challenge is that not all information is correct. We help weed through the misinformation and guide them to what is appropriate for their particular skin concern. 

What do kids need to know? 

You are unique, and your acne journey is not going to be the same as your friend’s journey. Give yourself some grace and trust the process. 

What is your definition of success? 

When a client first comes in, they typically feel very frustrated and discouraged by how they look. As we continue working together and they begin to see change, self-confidence and smiles soon follow. There is no greater joy than to be part of someone’s clearing journey.

Tell us about your business. 

I opened my acne studio because no place in the South Bay focused exclusively on acne without the use of medications. Acne can be detrimental to one’s self-esteem, which impacts all areas of life. By empowering clients with the tools they need to achieve clear, healthy skin, we help make a dramatic impact on self-confidence. 

In what ways do you ensure your business stands out? 

We are a strong team that spends many hours on continuing education, collaboration and problem-solving. Every day our focus is the same: How can we best help the client achieve the most effective results in clearing? It is always about the client.

Tell us about a professional challenge you’ve overcome. 

I opened The Skin Fairy one month prior to the pandemic, so the last three years have been filled with constant change. From shutdowns to relocation to injuries, we continued to grow and evolve. I couldn’t be more thrilled with where we are today; I thank the community for supporting us through it all.

Photographed by Shane O’Donnell