Watch Them Grow

Organic and sustainable baby products blossom at Manhattan Beach’s Bloume Baby

Annie Totten launched her online baby boutique in April 2009, but her sponsorship of a local fundraiser inspired a bold move. “The event benefited Grades of Green, a non-profit organization founded here in Manhattan Beach and dedicated to teaching and inspiring children to care for the environment,” shares Totten. “This location came up during a brainstorm session for the charity event, and I guess you could say it was meant to be!”

She opened the business before last year’s holiday season with her personal selection of environmentally responsible baby toys, clothing and décor. “Our mission is simply to provide parents and gift givers with a safe environment to shop for their precious little ones, all while maintaining their sense of style.” On her website, she lists the “ingredients” (what the product is made of), the “impact” (the pros of organic) and “about the brand” (connected charities and humanitarian efforts) for each item carried at the store.

Totten, who lives in the tree section neighborhood near the store, enjoys offering local moms an alternative for their children. “I genuinely care about the well-being of our little ones and the environment they will grow up in. I believe they deserve the purest beginning possible, one that is full of imagination, tender love and lots of laughter.”

Bloume Baby | 1300 Highland Avenue, #103 | Manhattan Beach | 310-802-8000,