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Toy Story

From humble beginnings in a California garage to fathering the world’s most iconic doll, Mattel, Inc. has not only revolutionized the children’s toy market but made an indelible mark on our culture at large. With the seat of the vast empire right here in the South Bay, how did a local business manufacture such an enduring legacy? Just ask Barbie.

Social Scene

Spirit Of The Season

Southbay magazine celebrated in true holiday spirit at the annual holiday party, held this year at Saint Rocke in Hermosa Beach, with holiday tunes by the Dueling Pianos and festive eggnog cocktails by Evan Williams Honey Bourbon. Guests brought children’s toys for the Sandpipers’ Sugarplum program and enjoyed fun pics in the photo booth, courtesy of Mobile Photo Booth.

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