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The Great Race

“Luxury is man-made,” says Karl-Friedrich Scheufele, patriarch of the Chopard family business.

In Scheufele’s case, you could also say “self-made,” as he is primarily responsible for Chopard’s magnificent global presence. Acquiring the 100-year-old company from Paul-André Chopard in the 1960s, the young German goldsmith and watchmaker modernized the business, making the brand one of the most prestigious luxury names in the world. A completely independent, family-run business, with his two children, Karl-Friedrich and Caroline, as co-presidents, Chopard never ceases to amaze with extraordinary timepieces and exquisite jewelry, all crafted with priceless care and exceptional attention to detail.

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